How to Market Online with a Video Production Company

How to Market Online with a Video Production Company

Working with a video production company allows you to market effectively online. Using videos to reach your audience is proven to increase sales and brand awareness. In fact, 73% of viewers report buying a company’s products after seeing it in a short clip. Furthermore, 81% businesses who use this form of marketing see a significant increase in sales.

Video Production

If you’re thinking of investing in marketing through videos, here are a few tips that should help.

Start with a Game Plan

It’s important to iron out a few important details before starting your project. This includes:

  • Goals – Setting goals helps you determine what you want out of the project. Once you’ve decided on what your expected outcomes are, it allows you to effectively measure the effectiveness of the campaign. Common goals are: increase in sales, stronger brand recognition or awareness and informing audiences about a product or service.
  • Style – There are different styles you can use when it comes to videos. After all, it’s a very creative form of media. Creating a storyline is just the first part of setting the style. There are different ways to shoot, light and manipulate sound to get the effect you want. It all depends on what tone you want to take. Some companies prefer a serious, authoritative tone whilst others work best with casual, and entertaining styles.
  • Budget – Setting a spending limit deters you from overspending during the project’s duration. Make sure to set a realistic amount. It should be enough to cover the expenses whilst staying well within your financial capabilities.
  • Deadline – As for any project, you need to set a feasible deadline. This may be going in line with the launch of a new product or service. Others prefer to launch their campaigns in time with seasonal changes. It’s all up to you. Remember, the more time you spend on production, the more expensive it gets.

Hire Talented Video Production Team

Once you’ve ironed out all the important details, it’s time to find a team. Whilst experience and technical know-how are very important in selecting a candidate, they should also have a thorough understanding of your vision. Always ask for samples of previous work. This helps you determine if their style coincides with what you want to happen.

Call Wildebeest if you’re looking for a talented video production company.